Why MICE is More Than Tourism
While the meetings industry is often regarded as a tourism market segment delivering tourism-related benefits, there is growing awareness globally that the MICE industry plays a significant role in socio-economic development. The industry focus has shifted from one based on delegate and organizer spending to the value of what business […]
A new Dawn for Meetings In Kenya
Meetings are not new to Kenya. Kenyans were meeting long before the world became so accessible. Our forefathers would gather under the cool shade of a tree and hold meetings long before the advent of dedicated meeting spaces and purpose-built convention and expo centres. Since then, Kenya has made considerable […]