Why MICE is More Than Tourism
While the meetings industry is often regarded as a tourism market segment delivering tourism-related benefits, there is growing awareness globally that the MICE industry plays a significant role in socio-economic development.
The industry focus has shifted from one based on delegate and organizer spending to the value of what business events actually achieve for organizers, participants, and host communities.
This places the MICE industry at the very center of the global economy and the underlying scientific, professional, academic, business, and social advancements that drive it. Meetings play a key role in strengthening a nation’s global trade and intellectual engagement, which in turn helps drive the development of its knowledge and creative economies.
Kenya National Convention Bureau continues to work in close partnership with stakeholders to support the industry’s growth in line with the broader socio-economic development goals of the Government. A strong business events industry will produce broader transformative social and economic impacts that go well beyond the hospitality industry.
We look forward to collaborating and creating new business opportunities for all stakeholders that will advance Kenya’s position as a preferred destination.
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